This book provides actionable marketing and sales information for business owners and marketing managers. Sponsored by HP, all chapters can be downloaded for free six months before the official publishing date (regular retail value is $39.95). Beautifully illustrated and chock full of check lists, worksheets, tips and tricks, the book provides you with updated information on:
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Finding your business focus
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Getting more client appointments
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Optimizing your web activities for search engines
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Creating word of mouth through new media tools like blogs, wikis, optimized landing pages and much, much, more!
Your customers are talking about you, if you like it or not. How can you harness this new reality and use it to your advantage? In this chapter you will discover how to
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Generate referrals and positive word of mouth
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Create lasting customer loyalty
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Deal with negative reviews on the web
About the contributors
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Oliver Fritsch (Author) has been working as an international sales and marketing expert for more than 15 years. He led customer-focused marketing initiatives for clients like HP, Zanox, Aventis, and others in the U.S., Europe, and Asia. He is CEO of Cendesic.com, a digital marketing agency in Boise, Idaho and Berlin, Germany.
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Ines Bitsch (Graphic Designer) is designer, art director and illustrator and has over 15 years experience in advertising, fashion and interior design. Her mission is to inspire soulful rooms, products and customer experiences. She also teaches fellow female entrepreneurs how to succeed in business. She is founder and CEO of Mood-Management-Ltd.de in Germany.
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